How to do Digital Marketing in 2020?
The first thing is come forward to is you have to know what is marketing. Marketing is nothing but it is an art of selling or promoting your product and services with the help of advertising and research.
A. Traditional marketing
B. Digital marketing
In Traditional marketing you have face following problems
a. Can’t predict, measure or calculate the result.
b. High cost
c. Miss the Target audience
d. Can’t reach the Global Audience
e. Can’t provide 24*7 service
In digital marketing you have doesn’t face the more problems. And this technique gives more efficient than traditional marketing.
1. Measure or calculate the result
2. Low cost
3. Reach the exact target audience
4. Reach the global audience
5. Provide 24*7 service from anywhere in the world
Digital marketing
In todays world there are all business are going to online. Not only big scale companies or businesses but also small businesses having their business online. All they are having their websites and they representing their business on various search engine like google, yahoo, Bing, etc.
Digital Marketing means selling or promoting your product and services online using mobile, desktop and laptop via internet. And all these things are depending on keywords. If you have or know the related keywords for your website, webpages and application then and then you will reach the right audience.
There are few techniques are available for online marketing.
1. SEO (Search Engine Optimization)
Search engine optimization is a technique to rank your website and web pages on google. In that you can follow the google guidelines using index and rank your website or web pages on browser.
Types SEO
| On page SEO | Off page SEO |
|---|---|
| Keywords in header and footer | backlink |
| keywords in title tag | DA and PA |
| keywords in image (alt) | Social media |
| one h1 tag on each page | |
| internal links and external links |
2. SEM (Search Engine Marketing)
Search engine marketing is another technique of to rank your website but you should pay for google to show your site or pages in top of SERP. Google have AdWords for marketing on search engine and their partner websites or platforms.
We can create paid campaign for promoting using business and services on google using following goals
| Goals | Campaigns |
|---|
| Search | Display | Shopping | Video | App | |
|---|---|---|---|---|---|
| Sales | |||||
| Leads | |||||
| Website traffic | |||||
| Product and brand consideration | |||||
| Brand awareness and reach | |||||
| App promotion | |||||
| Create a campaign without a goal’s guidance | You can create all these campaign under this goal. Always create campaign with goal | ||||
Types of campaigns
a. Search campaign (Text Ads)
b. Display campaign (Image Ads and Dynamic Ads)
c. Shopping campaign (E-commerce Products Ads)
d. Video campaign (YouTube Video)
e. App campaign (App Install)
3. SMO (SOCIAL MEDIA OPTIMIZATION)
Social media is all about like, share, comment, followers, following, etc. You can post your products and services on different social media site like Facebook, LinkedIn, Twitter, Instagram, YouTube, etc. When you are posting some images, videos on social media you can also use the subject related hashtags (#). Mostly you can attach the 3-4 hashtags for each post.
Hashtag is a way to invite people to join your post. So, they can like your post and comment on your post and share that post.
4. SMM (SOCIAL MEDIA MARKETING)
It is a paid way to reach your audience using social media. You can measure it using different tools. For social media marketing you should following steps.
a. Social media account
b. Target audience
c. Budget
d. Creative ad or post
e. Related # tags
It is a paid way to reach your audience using social media. You can measure it using different tools. For social media marketing you should following steps.
a. Social media account
b. Target audience
c. Budget
d. Creative ad or post
e. Related # tags
In social media their different types of objectives are available instead goals. In the Facebook there are 3 main categories or objectives are available for campaigns. Following table is shown that objectives and their sub objectives.
| Awareness | Consideration | Conversion |
|---|---|---|
| Brand awareness | Traffic | Conversion |
| Engagement | ||
| Reach | App installs | Product catalog sales |
| Video views | ||
| Lead generation | Store visits |
ASO (app store optimization) If you have your business application put that application on play store. On that time, you can put keywords on title and description and put your application screen shots.
5.ASO(App Store Optimization)
It is also paid type using this way you can reach more people. And if you have chosen right keywords for that application. Your application should be display on first for that keywords.
