08 May How to Use WordPress to Increase Lead Generation
Do you want to improve your website’s lead generation and sales? Without leads that can be turned into potential sales, you can’t run a successful company. Since, at the end of the day, you want to turn your website visitors into subscribers and clients, lead generation should be a top priority for all companies. We’ll show you how to generate leads in WordPress in this post.
How do you use your WordPress website to generate leads?
Digital marketing experts would tell you that the best way to generate leads is to first think for your audience and make your platform as user-friendly as possible.
Following are a few ways for increasing the leads for your business on WordPress.
Use Comments to Generate Leads in WordPress :
Commenting is the simplest way to increase user engagement. The default WordPress comment method, on the other hand, isn’t very good at getting back users who leave comments.
After leaving a comment on a blog post, visitors are usually guided to the same blog post or website. To keep these people from leaving after posting, redirect them to a new page – preferably a thank you or special offers page – so that they have a reason to continue.
The plugin simplifies comment management by:
- In WordPress, add a subscription option for comments.
- Capture Leads by Redirecting commentators to a thank you page.
- Set a certain word limit and disallow Commenting above a certain word limit.
Allow Comment Subscriptions in WordPress by Adding a Comment Subscription Option:
As previously mentioned, WordPress does not give users any updates after they leave a comment. The user will have to manually return to your site to see if their comment has been responded to.
When a new person responds to or likes their comment, notify them using the comment subscription feature. This improves brand awareness and generates discussion among your subscribers.
Here’s how to add a comment subscription service to your WordPress site quickly and easily.
Install and activate the Subscribe to Comments Reloaded plugin first.After activation, you need to go to Settings » Subscribe to Comments to customize the plugin’s settings.
Most websites can operate with the default settings. You may, however, go over the options and make any required adjustments.
WordPress Contact Forms for Lead Generation :
In WordPress, the most common way to generate leads is through contact forms. However, most WordPress contact form plugins are either too complicated or do not integrate with your email service provider.
Lead generation forms collect vital information such as email addresses, phone numbers, and addresses in order to communicate information later. Some websites may also include a personalized question in their registration form to categorize customers and automate email campaigns.
After capturing leads, your marketing and sales teams can work with them to convert them into paying customers. Simply select a customizable lead generation form, such as one of these top contact form plugins, and embed it on your website. It is the most user-friendly method for adding contact forms to your WordPress website.
WPForms, for example, assists in the creation of contact forms that can be easily customized and integrated with marketing services such as email marketing tools and CRM platforms. The free version of WPForms includes Constant Contact integration, allowing you to create newsletter signup forms for visitors to your website.
Increase the Speed of Your Website:
Fast-loading pages are ranked higher in search engine results pages (SERPs).
Fast page speed results in a higher conversion rate, according to studies. In other words, the faster a webpage loads, the more likely it is that the user will perform the desired action on that webpage.
If a user navigates to a page on your website and has to wait more than a few seconds for it to load, they are likely to abandon the page, costing you a conversion.
You can also improve the speed of your website by storing your data in the cache history. Caching is the temporary storage of frequently visited data that enables the website to load quickly and easily the next time a visitor attempts to access that information. It will take a longer time to load if you use previously stored data from your website.
Furthermore, Make sure your images are not larger than necessary, that they are in the correct file format (PNGs are generally better for graphics with fewer than 16 colors, while JPEGs are better for photographs), and that they are compressed for the web.
We recommend using images with a width of 1500 to 2500 pixels. When images smaller than 1500 pixels are stretched to fill containers such as banners, they may appear blurry or pixelated.
That’s all I’ve got for now.
We hope this article was useful in teaching you how to generate leads in WordPress. You might also be interested in our ultimate guide to increasing WordPress speed and performance.